Blog

To create 'theatre on shelf' you need more than just a striking or innovative design. As a packaging range, there needs to be some design element that draws the eye and invites the consumer to give it a try. It could be as simple as the placement of your logo. Here's what you need to know.

Nothing beats that moment when you realise you’ve nailed your creative brief. But have you really nailed it, or just the look and feel? To be confident in your artwork you need to print and mock-up your packaging design, and this needs to be done in phase one of the project, not at the end. Here's why creating that 3D render should be last on your to-do list.

You might be thinking that the Internet is all you need to find inspiration, and you wouldn’t be wrong. The Internet's packed with good advice and incredible creative, but you can’t touch it, smell it, and truly experience it — this is why I believe designers, particularly packaging designers, should travel.

It could be something as small as a missing apostrophe. Maybe you’re was written as your? Or a digit was left off your phone number. Whatever the mistake, however, small and innocuous it could be costing you, customers.

Leaving corporate life to start my own business was nerve-wracking. I said goodbye to a stable salary, predictable work hours, and a sounding board for my creative ideas. I've never looked back. While I love being my own boss, my journey from employee to business owner has not been without its challenges. Here are some of the lessons I’ve learnt over the past nine years.