Blog

You might be thinking that the Internet is all you need to find inspiration, and you wouldn’t be wrong. The Internet's packed with good advice and incredible creative, but you can’t touch it, smell it, and truly experience it — this is why I believe designers, particularly packaging designers, should travel.

It could be something as small as a missing apostrophe. Maybe you’re was written as your? Or a digit was left off your phone number. Whatever the mistake, however, small and innocuous it could be costing you, customers.

Leaving corporate life to start my own business was nerve-wracking. I said goodbye to a stable salary, predictable work hours, and a sounding board for my creative ideas. I've never looked back. While I love being my own boss, my journey from employee to business owner has not been without its challenges. Here are some of the lessons I’ve learnt over the past nine years.

With the cost of living and running a business skyrocketing companies tend to look for ways to reduce spend. Many bring marketing in-house and employ young designers to keep costs down. But beware of entrusting your packaging design to a junior. While the potential is there, the knowledge, experience and contacts most certainly are not! Here’s why cutting costs upfront could cost you in the long run!

If you work in a creative field your office space needs to reflect the work you do. Not only does this help to inspire and challenge your colleagues to think bigger and create better, but you’ll find that your clients will be delightfully surprised to see their product or business on display. And as an added bonus, it demonstrates your capabilities to potential clients.