Blog

Packaging design is the process of conceptualizing and executing the physical form, and visual look and feel of a product's outer packaging. It is a marriage of typography, imagery, illustration, structure, size, and colour, designed to tempt consumers into parting with their money.

Why shop in a sterile jam-packed retail space when you can shop in a warm and inviting neighbourhood market? These marketspaces are rapidly becoming the preferred place to purchase fresh produce, as well as vegan-friendly, gluten-free, and dairy-free sweet treats, loaves of bread, and meals. It's a space for friends and family to gather and have a good time, maybe go home with a gift or two. It's also great for manufacturers looking for first-hand feedback from their customers.

To create 'theatre on shelf' you need more than just a striking or innovative design. As a packaging range, there needs to be some design element that draws the eye and invites the consumer to give it a try. It could be as simple as the placement of your logo. Here's what you need to know.

Nothing beats that moment when you realise you’ve nailed your creative brief. But have you really nailed it, or just the look and feel? To be confident in your artwork you need to print and mock-up your packaging design, and this needs to be done in phase one of the project, not at the end. Here's why creating that 3D render should be last on your to-do list.

You might be thinking that the Internet is all you need to find inspiration, and you wouldn’t be wrong. The Internet's packed with good advice and incredible creative, but you can’t touch it, smell it, and truly experience it — this is why I believe designers, particularly packaging designers, should travel.