In 2019 Creating A Storm was approached by Agera Pharmaceuticals to rebrand their range of probiotics, children’s multivitamins, and cough syrup. I wanted to give this pharmaceutical brand a design that was clean, elegant, and eye-catching, while still conveying trust. To stand out on the shelf, I added bold, vibrant colours ranging from warm oranges to cool blues and greens, and a pretty pink and purple. To elevate the design, I included a spot varnish. It was used selectively across the range. Clean and readable typography brings the design together.
AGERA HEALTH’S RANGE OF CHILDREN'S VITAMINS
To distinguish the children’s vitamins from the rest of the range, I included hand-drawn watercolour illustrations. The design needed to be whimsical, appeal to little ones and give parents a sense of comfort.
The line The boost your little one needs is paired with the elephant lifting the mouse to the stars. It also appears alongside the rabbit holding on to the rocket launching into the sky — ideal for little girls.
The line Keep your little one moving forward is paired with a fun illustration of a tortoise on a skateboard. Boys will love it.